Featured Work
Brand: Vitt Factor
Focus: Event Marketing & Storytelling
Goal: To drive growth, build trust, and effectively share story, mission & impact.
Marketing initiatives created for Vitt Factor emphasize strong storytelling and brand visibility. My work primarily involves creative direction and marketing execution for annual events with 400+ attendees, spanning print collateral, WGN featured promotional efforts, branded merchandise, fundraising materials and curating the overall consumer experience.
Beyond event marketing, I also developed a narrative driven drip email campaign titled Real Growth. Real Change. Real Impact., designed to increase awareness and credibility among school administrators. The cumulative email sequence, each revealing a core practice of Vitt Factor, ultimately spelled out IMPACT by the final message, to clearly communicate what the business creates (impact). This campaign concept was also translated into story boards for their annual event, to further convey how true impact can create a ripple effect.
Brand: Lena Rose Beauty
Focus: Brand Strategy, Social Media & Website Design
Goal: To consistently express brand voice, increase visibility, educate clients & drive sales growth
I’ve supported marketing efforts at Lena Rose Beauty through my role as a Marketing Coordinator. This role required a strong focus on brand cohesion across platforms and proper audience alignment. I helped to lead a full rebrand early on, modernizing their image, developing brand guidlines, and curating brand voice across in-store interactions and social presence. My work spans social media strategy and execution, from post ideation to monitoring performace and scheduling. I also led a website redesign on the Shopify platform to enhance the digital experience through improved navigation and customer education.
Additional contributions include brand photography for product representation, campaign development across seasonal launches and holidays, influencer and ambassador initiatives, wholesale pitch strategies, event planning, and the creation of print collateral for in-store use, farmers markets, purchases, and educational touchpoints.
