Welcome to my creative portfolio—where strategy meets storytelling.

This collection includes passion projects and conceptual campaigns that reflect my love for branding and design, especially in the beauty and lifestyle space. You'll also find academic work from my marketing studies at the University of Tennessee, as well as real-world projects created for brands—ranging from social content to event materials. Each piece highlights my creative perspective, strong communication skills, and drive to bring ideas to life.

Passion Projects

This section is home to the creative concepts that started with a spark—mock campaigns, pitch decks, and design-driven projects made purely for inspiration. These pieces reflect my curiosity, love for branding, and excitement to bring bold ideas to life.

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Brand Work

This section features projects I’ve created for real brands—ranging from social media content and event materials to campaign assets and design work. Each piece reflects hands-on experience turning strategy into impact.

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Coursework

This section highlights selected projects from my marketing coursework at the University of Tennessee, focused on strategy, consumer behavior, digital design, and campaign development. These pieces reflect the foundation of my marketing skill set and my approach to solving real-world brand challenges in an academic setting.

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